According to John Mueller, people inside Google have started believing about disavow tool getting unnecessary. The reason is that Google is gaining the ability to ignore spam links. As a result, there remains no point in using the disavow tool. However, one may wonder if Google really identifies all of the spam links and ignores them.
A tool which makes people to do unnecessary work
John terms disavow tool as a tool which makes the people to the work that has become unnecessary. According to him, many in Google believe that Google now has the ability to identify and ignore the spam links, making the use of disavow tool something not necessary.
“There’s a lot to be said for removing a feature that worries many folks, and suggests they need to do unnecessary work (assuming we can be sure that we handle it well automatically)…
That’s certainly one way to look at it, and it’s a view that some folks here share as well. If we can remove unnecessary complexity from these tools, I’m all for that — there’s enough other work involved with running a good website.”
Disavow tool to relieve anxiety
With Google taking action against spam links, it is pretty normal for the publishers to be anxious about their link building approach. And so, it may be difficult for them to believe that they may not need to do anything to avoid bad consequence which comes as a result of having spam links.
Here is what John has to say about it:
“On the other hand, some sites see a lot of weird links, and I can understand that site owners don’t want to have to trust an algorithm to figure out that these links aren’t something they want to be associated with.
I kinda like the angle of “if you’re really worried, then just take care of it yourself” which is possible here.”
Negative SEO doesn’t work
As stated by Gary Illyes at PubCon Florida 2019, about hundreds of negative SEO reports were examined and none of them were real. Hence, the drop in ranking may be due to some other reasons.
It was affirmed by Gary that Google is making efforts to bring major improvements in the real-time Penguin. And so, the publishers do not really need to worry about spam links and negative SEO attacks.
Is the disavow tool necessary?
According to the Google’s professionals, disavow tool is no longer necessary. However, this tool can help publishers to find some relief from the anxiety associated with spam links.